Aim: Investiagting the content of gnder stereotypes in children ages between 3 and 7 years.
Method: Children aged 3, 5 and 7 were told stories illustrating gender-stereotyped traits such as bravery and caring. E.g. 'Some people are brave. If a house was on fire they would go inside to rescue people.' The children were then shown pictures of weither a male or female. The researcher would then ask who the brave people are. 'Are they women, men, both women and men, or nobody?' Some stories used pictures of children too.
Results: All age groups chose according to cultural stereotypes. 5 years old were especially rigid in thier choices, whereas 7 year olds were more flexible with answers. Responses were more stereortypial when the pictures used were of children rather than adults.
Conclusion: Young children have clear expectations about the types of behaviours that are typical of each sex.
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