Riptide music video, Vance Joy (2013)

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1. There are three types of music videos, Riptide is ...

  • Performance based. Performance music videos are exactly that, the artist(s) performing the song
  • Concept based. There’s an idea behind it or theme that drives the visuals
  • Narrative based. narrative music videos are music videos with a story; they have a beginning, middle and end.
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2. Women in the video are repeatedly presented as an object to be watched because...

  • In one shot a woman with her back to the camera undresses out of her swimming costume and there are a number of instances where we see disembodied, isolated sections of women’s bodies such as bare feet running away.
  • In one shot a man with his back to the camera undresses out of his swimming costume and there are a number of instances where we see disembodied, isolated sections of men’s bodies such as bare feet running away.

3. Riptide also echoes the style of Wes Anderson because...

  • Attention to symmetry in the framing and strong colour hues.
  • Attention to using black and white photography

4. The music video makes use of Montage Editing. What is this?

  • a low number of similar shots juxtaposed (often through invisible cuts) to convey a large amount of information:
  • a wide range of contrasting shots juxtaposed (often through hard jump cuts) to convey a large amount of information
  • a wide range of similar shots juxtaposed (often through invisible cuts) to convey a large amount of information:

5. The editing together of seemingly disparate images invites audience interpretation and candidates could consider Eisenstein’s concept of “intellectual montage” What is this?

  • where new ideas emerge from the collision of images and generate new meanings that might not otherwise exist.
  • where old ideas emerge from the collision of images and generate old meanings that already exist.

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