The video uses montage editing. There are a wide range of contrasting shots that are juxtaposed to convey a large amount of information. The editing together of the images invites audience interpretation. For example, there is a sequence where a male and female turn their heads to look at something off screen and then the next shot shows a pile of dollar bills. The audience are being asked to make connections through this use of montage.
The lyrics reflect what is being seen on the screen. For example, ‘I was scared of dentists’ shows a woman wearing a mouth piece and ‘And they come unstuck’ shows a woman untying herself from a tree.
For the most part, the video rejects a clearly defined narrative.
There is reference to the horror genre through the graveyard setting, low lighting and the woman’s facial expressions.
Part way through a woman is shown. At the start, she looks normal. She is nicely dressed at the start, looking comfortable in the situation. As the video goes on, she starts to look gradually different. She has blood on her face and hands, and her makeup is smudged.
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