Ed Sheeran music videos

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  • Ed Sheeran music videos
    • Lego House
      • 2011, + album
      • Starred Rupert Grint (from Harry Potter)
        • Famous face
          • Marketing strategy
      • Indie iconography: -cameo role, guitar, performing at small venue, low budget, casual clothing
      • Indie- semi-biographical
    • Small Bump
      • 2011, + album
      • Indie iconography- low budget, casual clothing
      • Representation= unconventional: emotional, nurturing, not hegemonic
    • Everything has changed
      • 2013, Taylor Swifts song
        • Synergy
      • Global text- he and TS are global
      • Both TA is women
    • Sing
      • 2014, X album
      • Colaboration-Pharrell Williams- height of his career
        • Only produces- Marketing strategy
      • More mainstream
        • Now global- wider TA
        • Not as many encoded messages
        • First time of female objectification
        • High production value, trying to appeal to American audience
      • Global NO.1
    • Don't
      • 2014, X album
      • High production value
      • Doesn't feature
      • Song about being cheated on
        • not afraid of being vulnerable
          • Uses music as a form of expression
          • Defying mainstream representation of men
    • Thinking out loud
      • 2014, X album
      • Nearly 2 billion views
      • Features in
      • Challenges audience expectations
      • Suit= professional, wealth
        • Still keeping to his conventions
    • Shape of you
      • 2017, divide album
        • Contemporary
      • Seen as hegemonic, reinforcing physical power
        • Turns comedic
      • NO.1 consecutively for 13 weeks in UK, global NO.1

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