The stereotypical idea of someone that can eventually lead to internalisation
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What did Tuchman (1978) find out about images of women in the mass media?
They were presented in two ways - Domestic and sexually. Men out numbered women significantly on TV.
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What did Butler and Paisley (1980) find?
90% of voiceovers were male and only 10% of men were shown doing domestic work.
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What is symbolic annihilation?
The absence of representation, or underrepresentation, of some group of people in the media.
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Give one example of change of gender representations?
There has been an increase of female characters in film - 43%. There has been a large decline of women portrayed as housewives.
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What does Gauntlett say about women in film?
Shown as intelligent and have similar skills to men. Actors such as Peggy Mitchell are shown in dominant roles.
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What was Ferguson's (1983) study about womens magazines?
Focused in women as getting married having children and becoming a house wife. However this is less relevant nowdays.
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Have representations changed?
Feminists say that men still dominate the industry and women are still sexualised. There is however evidence that this is slowing improving and changing.
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Other cards in this set
Card 2
Front
What did Tuchman (1978) find out about images of women in the mass media?
Back
They were presented in two ways - Domestic and sexually. Men out numbered women significantly on TV.
Card 3
Front
What did Butler and Paisley (1980) find?
Back
Card 4
Front
What is symbolic annihilation?
Back
Card 5
Front
Give one example of change of gender representations?
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