the man's narrative is a ?
because: ? clothing, gold ?, everyone ? at him, positioned in ?
hero narrative
formal clothing, gold frame, everyone looks at him, positioned in centre
1 of 9
the gold frame positioned behind his head which looks like a ?
connoting him as ?-like and powerful
also connoting his ?
frame positioned behind his head looks like a halo
connoting him as god-like and powerful
also connoting wealth
2 of 9
the image inside the frame is an ? reference as these are the same ? used on every advert
this connotes the ? of the brand
image inside frame is intertextual as its the same people used on every advert
connotes the success of the brand
3 of 9
the people inside the frame are looking down
maybe they find the ? or the ? desirable
people inside frame looking down
find the chocolates or the man desirable
4 of 9
the women's hands positions suggests chocolate makes you ?
women's hand position suggests chocolate makes you seductive
5 of 9
there is ? shown to the man by the women
this connotes the women as weak
they want the ? narrative to provide for them
women ? on wealthy men in 19?s
women were also known to be ?
desperation shown to the man by the women
connotes women as weak
they want the hero to provide for them
women relied on wealthy men in 1950s
6 of 9
"what a delicious dilemma!"
suggests its hard to choose between ? and ?
connotes that buying the chocolate will make you more ?
hard to choose between chocolate and women
buying the chocolate will make you more desirable
7 of 9
"mackintosh's"
? reference as this brand name in a ? font is used on ? advert
connoting brands ?
intertextual reference as this brand name in a serif font is used on every advert
connoting brands success
8 of 9
the images of chocolate are ? to a 1950s audience as chocolates were seen as ?
images of chocolate appealing to 1950s audience as chocolates were seen as luxury
9 of 9
Other cards in this set
Card 2
Front
the gold frame positioned behind his head which looks like a ?
connoting him as ?-like and powerful
also connoting his ?
Back
frame positioned behind his head looks like a halo
connoting him as god-like and powerful
also connoting wealth
Card 3
Front
the image inside the frame is an ? reference as these are the same ? used on every advert
this connotes the ? of the brand
Back
Card 4
Front
the people inside the frame are looking down
maybe they find the ? or the ? desirable
Back
Card 5
Front
the women's hands positions suggests chocolate makes you ?
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