QUALITY STREET ADVERT
- Created by: Rhiannab4e
- Created on: 02-09-18 15:39
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- QUALITY STREET PRINT ADVERT
- PRODUCT CONTEXT
- Sweet tin made by mackintosh
- created in 1936
- only wealthy could afford chocolate boxes so mackintosh created it for working familes
- MEDIA LANGUAGE
- anchorage of gold frames
- halo effect around man and product
- structure and design of advert
- triangular geometric composition
- product takes central framing
- typography is strong - purple colour stands out to draw consumers eye to the name
- Persuasive language techniques- alliteration, emotive language - well read educated audience
- anchorage of gold frames
- MEDIA LANGUAGE CREATES NARRATIVE
- connotations of female characters being dressed similar to sweets
- influence of dilemma: male 'hero' choosing between 'damsels in distress' (propp's theory) females choosing chocoalte
- costume + dress code of female character connotes higher class and richer society
- patriarchal narrative - similar to other adverts at this time
- SOCIAL + CULTURAL CONTEXT
- gender roles in 1950s different to present day
- was designed + planned for working families + imagery very aspirational of higher class.
- product was symbolic of elegance and aspiration.
- 2 female characters appears to be lower class + man un suit is lower class of the people in gold frame
- bringing the classes together for product
- REPRESENT-ATION OF GENDER
- Male dominated society
- hes in control of product + centrally framed
- male gaze - framing
- hes in control of product + centrally framed
- dress code relates modern wokring buisness,am- may be 'provider of brand'
- women 2 stereotypes - 1. their need for chocolate 2. subservient body language to dominant man.
- typical strong feminine colours - formal uniform dress of Major Quality = importance and power in own realtionship
- Male dominated society
- REPRESENT-ATION OF AGE
- Young to middle age adults (25-40)
- target audience see themselves in characters main section of advert.
- Young to middle age adults (25-40)
- PRODUCT CONTEXT
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