Types of Conformity and Explanations 0.0 / 5 ? PsychologySocial InfluenceA2/A-levelAQA Created by: clappy22Created on: 29-01-18 15:31 Compliance Conforming to gain approval 1 of 7 Internalisation Conforming because of an acceptance of their views 2 of 7 Identification Accepting influence because of a desire to be associated with a group 3 of 7 Normative Social Influence Conformity based on the desire for approval - More likely to occur when individual believes they are under surveillance by the group 4 of 7 Informational Social Influence Based on an acceptance of information from others as evidence about reality - More likely if the situation is ambiguous or where others are experts 5 of 7 Research Support for Normative Influence e.g smoking take-up (Linkenbach and Perkins) 6 of 7 Research Support for Informational Influence e.g attitudes about African Americans (Wittenbrink and Henley) 7 of 7
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