Conformity

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  • Conformity
    • Types of Conformity
      • Compliance
        • Lowest level of conformity. Here, a person changes their public behaviour but not their private beliefs. This is usually a short term change.
      • Identification
        • Middle level of conformity. Here, a person changes their public behaviour and their private beliefs, but only while they are in the presence of the group they are identifying with. This is usually a short term change.
      • Internalisation
        • Deepest level of conformity. Here a person changes both their public behaviour and their private beliefs. This is usually a long term change.
    • Explanations for Conformity
      • Normative Social Influence
        • NSI is where a person conforms to fit in with the group because they don't want to appear foolish or get left out. Socially rewarding and avoids punishment.
      • Informational Social Influence
        • ISI is where a person conforms because they have a desire to be right, and look to others who they believe may have more information.
    • Definition
      • Conformity is a form of social influence that results from exposure to the majority position and leads to compliance with that position. It is the tendency for people to adopt the behaviour, attitudes and values of other members of a reference group

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