social influence-conformity

  • Created by: wistuart
  • Created on: 05-03-18 08:53
What are the types of conformity and what are the explanations for conformity?
the types of conformity are compliance, identificastion and internalisation. The expalainations for conformity are ISI and NSI
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What is NSI?
NSI is normative social infulence and is by definition the need to be liked. Shown by the sheriff study
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What is ISI?
ISI is informational social influence and is by definition the need to be right. Shown by the Asch study
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What is compliance?
Compliace is where you conform to the thoughts of a group on when with them but your beleifs do not change internally. (NSI)
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What is identification?
Identification is when you change your behaviour to conform to the perception of a social role, such as a prison gaurd shown in the zimbardo study.
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What is internalisation?
Internalisation is when you become fullt commited to the beleifs of a group both when with them and also your own private beleifs are changed. (ISI)
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What are the variables that affect conformity?
Group size 3 is the optimum any more than 3 and the % of conformity doesnt really increase, task difficulty the harder the task the higher the conformity (ISI) and unamity even one person who has the same view as you makes conformity drop to 5.5%
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What study shows conformity to social roles? (identification)
Zimbardos prison study.
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Card 2

Front

What is NSI?

Back

NSI is normative social infulence and is by definition the need to be liked. Shown by the sheriff study

Card 3

Front

What is ISI?

Back

Preview of the front of card 3

Card 4

Front

What is compliance?

Back

Preview of the front of card 4

Card 5

Front

What is identification?

Back

Preview of the front of card 5
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