Meeting Customer Needs 0.0 / 5 ? Business StudiesStarting a businessGCSEEdexcel Created by: CDeSouzaCreated on: 05-04-14 15:07 Customer Needs The wants and desires of buyers of a product or the customers of a business 1 of 7 Market Research The process of gaining information about customers, competitors and market trends through collecting primary and secondary data. 2 of 7 Qualitative Data Information about opinions, judgements and attitudes 3 of 7 Quantitative Data Data that can be expressed as numbers and statistically analysed 4 of 7 Market Orientation Providing products that customers want 5 of 7 Primary Research Collecting new information which has not been collected before 6 of 7 Secondary Research Involves using information that has already been collected 7 of 7
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