4 p's of Marketing

Meeting customer's wants and needs by providing:

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  • Created by: dansydes
  • Created on: 14-12-11 18:48

4 p's

Product = the rights goods and services

Price = at the right price

Place = where customers want it

Promotion = by providing the right sort of encouragement

The four p's summarise the role of MARKETING  and the marketing department in a company: anticipating and identifying the needs of customers, then setting means to meet those requirements.

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