Unit 3: Building a Business - Marketing

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  • Created by: Ronita
  • Created on: 10-04-13 15:10

Marketing involves identifying and understanding customers needs and wants.

Marketing allows businesses to offer products and services that meet these needs profitably. Marketing is about understanding your customers.

The Marketing Process

  • Market research to identify and understand customers
  • Developing and testing products and services
  • Communicating products and services to customers

Business need to


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