Other questions in this quiz

2. According to semiotics, Sassure (1916) suggest there are three levels on which we read media products. The first level is...

  • Signalisational Level
  • Cultural Level
  • Syntactic Level
  • Representational Level
  • Symbolic Level

3. Who argued that the meaning audiences place on celebrities is linked to the pleasure gained through fantasising about escaping the confines of their own lives?

  • Chomsky and Herman (1988)
  • Stacey (1994)
  • Dyer (2004)

4. Dyer (1979) suggested which of the following about stereotyping

  • Women are stereotyped as passive objects
  • It reduces the complexity and variety of a group to a few characteristics
  • that not all elements of stereotypes are false

5. Medurst (1995) suggested that...

  • Stereotypes are about power, with those whose are in power stereotyping those without power
  • Stereotypes can be seen as a type of media shorthand so that texts can communicate information to the audience quickly
  • A stereotype can be created and controlled by the identified social group


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