Media Issues and Debates & theories

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1. Which is these is NOT a media effects theory?

  • Cultivation/Saturation Perspecetive
  • Post-structuralism
  • Two Step Flow
  • Social Learning perspective
  • Hyperdermic Needle theory
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2. Structuralism: Barthes (1974) argued that narrative codes are identifiable across a range of media products.

  • True
  • False

3. The thrid and final level is...

  • Stereotypical Level
  • Synaptic Level
  • Symbolic Level
  • Representational Level

4. Structuralism 'whena plot is structured around a series of questions to maintain the audiences' interest in the product'. This is...

  • Symbolic codes
  • Enigmatic codes
  • Action codes

5. The second level on which we read media products is...

  • Representational Level
  • Signalisational Level
  • Symbolic Level
  • Cultural Level
  • Stereotypical Level
  • Synaptic Level
  • Syntactic Level


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