Media Issues and Debates & theories

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1. According to semiotics, Sassure (1916) suggest there are three levels on which we read media products. The first level is...

  • Cultural Level
  • Signalisational Level
  • Representational Level
  • Syntactic Level
  • Symbolic Level
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2. The second level on which we read media products is...

  • Representational Level
  • Signalisational Level
  • Symbolic Level
  • Cultural Level
  • Stereotypical Level
  • Synaptic Level
  • Syntactic Level

3. The thrid and final level is...

  • Stereotypical Level
  • Symbolic Level
  • Representational Level
  • Synaptic Level

4. Structuralism: Barthes (1974) argued that narrative codes are identifiable across a range of media products.

  • True
  • False

5. Structuralism: 'When a series of actions allow the audience to follow the details of the plot, allowing them to become absorbed in the narrative'. This is...

  • Action codes
  • Symbolic codes
  • Enigmatic codes

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