Media Issues and Debates & theories

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1. According to semiotics, Sassure (1916) suggest there are three levels on which we read media products. The first level is...

  • Cultural Level
  • Syntactic Level
  • Signalisational Level
  • Representational Level
  • Symbolic Level
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Other questions in this quiz

2. Structuralism: 'When a series of actions allow the audience to follow the details of the plot, allowing them to become absorbed in the narrative'. This is...

  • Enigmatic codes
  • Action codes
  • Symbolic codes

3. The thrid and final level is...

  • Synaptic Level
  • Symbolic Level
  • Stereotypical Level
  • Representational Level

4. Which is these is NOT a media effects theory?

  • Cultivation/Saturation Perspecetive
  • Hyperdermic Needle theory
  • Two Step Flow
  • Post-structuralism
  • Social Learning perspective

5. Structuralism 'whena plot is structured around a series of questions to maintain the audiences' interest in the product'. This is...

  • Enigmatic codes
  • Action codes
  • Symbolic codes

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