Media revision

Gerbner (cultivation theory)
The more we see the same representations and messages, the more we believe they are true.
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Gilroy (ethnicity and postcolonial theory)
Even though we no longer have colonies, the representation of these groups is still affected by that time.
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Hall- Reception theory
Producers want audiences to respond in a particular way to a text, some audiences do (preferred reading) some audiences do (opposititional reading) and some are in the middle (negotiated reading)
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Hall- Representation theory
Media language is used to create representations. stereotyping is often used to assert power.
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Hesmondhalgh (cultural industries theory)
Industry uses tried and tested strategies to appeal to us- but we should be concerned that only a few companies hold a lot of power.
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Bandura (media effects theory)
If an audience see's aggressive behaviour they are likely to mimic it.
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Barthes (semiotics theory)
All elements of a media text are codes that need to be read. These can all be understood as the thing they are (denotative level) and the responses they create (connotative level)
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Baudrillard (postmodernism theory)
The line between created texts and reality are becoming blurred.
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Butler (gender performativity theory)
Gender is a social construct 'masculine' and 'feminine' are created through repetition.
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Curran and Seaton (power and media industries theory)
If we had more of a variety of media companies we'd have more of a variety of texts.
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Gauntlett (identity theory)
We use internet and other media texts to help us to create our identity. We now have more of a variety of representations to identify with.
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Hooks (feminist theory)
Feminism is a political struggle to end patriarchal domination and other factors affect this domination including race and class.
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Jenkins (fandom theory)
The internet has allowed fans to gather and create their own texts and easily share their work, instead of them just consuming the texts audiences are creating for them.
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Strauss (structuralism theory)
The conflict between binary opposites drives forward the narrative.
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Livingstone and Lunt (regulation theory)
Who is the regulation for and how can regulation keep up with new technologies.
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Neale (genre theory)
Genre is recognisable but does change over time or borrow from other genres. Genre is important to institutions because it helps them to market texts.
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Shirky ('end of audience' theory)
We are now more likely to use the internet and other technologies to respond to texts, including creating our own.
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Todorov (narratology theory)
Narratives follow a pattern of equilibrium> disruption> new equilibrium
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Van Zoonen (feminist theory)
Men and women are represented differently in the media. Women are objectified as a result of western culture.
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Other cards in this set

Card 2

Front

Even though we no longer have colonies, the representation of these groups is still affected by that time.

Back

Gilroy (ethnicity and postcolonial theory)

Card 3

Front

Producers want audiences to respond in a particular way to a text, some audiences do (preferred reading) some audiences do (opposititional reading) and some are in the middle (negotiated reading)

Back

Preview of the back of card 3

Card 4

Front

Media language is used to create representations. stereotyping is often used to assert power.

Back

Preview of the back of card 4

Card 5

Front

Industry uses tried and tested strategies to appeal to us- but we should be concerned that only a few companies hold a lot of power.

Back

Preview of the back of card 5
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