Media Revision

?
Primary Research
Research that has been undertaken by you personally in order to gain new data.
1 of 11
Market Research
Gathering information about audience needs and preferences
2 of 11
Qualitative Data
Descriptive data, useful for studies at the individual level, and to find out, in depth, the ways in which people think about a product
3 of 11
Quantitative Data
Things that can be measured precisely, such as the number of people who listen to a radio station
4 of 11
Secondary Research
The use of data or findings from research that has already been undertaken
5 of 11
Circulation
The number of people who purchase a print product
6 of 11
Readership
The number of people who read a print product as part of a second-hand consumption
7 of 11
Gap in the Market
A group of potential customers who are not yet purchasing a product or the realisation that there is a need for a new product or brand
8 of 11
Audience Feedback
When the audience provide a media producer with feedback about a product or brand
9 of 11
Competitors
Media institutions, products or brands which are direct rivals against each other
10 of 11
Market Possibilities
The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off
11 of 11

Other cards in this set

Card 2

Front

Gathering information about audience needs and preferences

Back

Market Research

Card 3

Front

Descriptive data, useful for studies at the individual level, and to find out, in depth, the ways in which people think about a product

Back

Preview of the back of card 3

Card 4

Front

Things that can be measured precisely, such as the number of people who listen to a radio station

Back

Preview of the back of card 4

Card 5

Front

The use of data or findings from research that has already been undertaken

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Media Studies resources:

See all Media Studies resources »See all Key Terms for LO5 resources »