Media Revision

Primary Research
Research that has been undertaken by you personally in order to gain new data.
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Market Research
Gathering information about audience needs and preferences
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Qualitative Data
Descriptive data, useful for studies at the individual level, and to find out, in depth, the ways in which people think about a product
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Quantitative Data
Things that can be measured precisely, such as the number of people who listen to a radio station
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Secondary Research
The use of data or findings from research that has already been undertaken
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Circulation
The number of people who purchase a print product
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Readership
The number of people who read a print product as part of a second-hand consumption
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Gap in the Market
A group of potential customers who are not yet purchasing a product or the realisation that there is a need for a new product or brand
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Audience Feedback
When the audience provide a media producer with feedback about a product or brand
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Competitors
Media institutions, products or brands which are direct rivals against each other
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Market Possibilities
The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off
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Other cards in this set

Card 2

Front

Gathering information about audience needs and preferences

Back

Market Research

Card 3

Front

Descriptive data, useful for studies at the individual level, and to find out, in depth, the ways in which people think about a product

Back

Preview of the back of card 3

Card 4

Front

Things that can be measured precisely, such as the number of people who listen to a radio station

Back

Preview of the back of card 4

Card 5

Front

The use of data or findings from research that has already been undertaken

Back

Preview of the back of card 5
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