Media Revision

Primary Research
Research conducted by you
1 of 10
Secondary Research
Research or data that has already been found by someone else
2 of 10
Market Research
Gathering of information about audience needs and preferences conducted by a media institution
3 of 10
Market possibilities
Ways in which institutions believe their brand can expand into another media sector
4 of 10
Readership
The number of people who read a print that is second hand
5 of 10
Circulation
The number f people who purchase a print product
6 of 10
Gap in the market
The identifying of potential customers who are not yet purchasing a product,or realization of the need of a new product or brand
7 of 10
RAJAR
Radio Joint Audience Research, collects listening figures for over 300 radios
8 of 10
BARB
Broadcasting Audience Research Board, collects figures viewing figures for major TV broadcasters
9 of 10
Psychographics
Profiling of audience members based on their personal beliefs,values,interest and lifestyle
10 of 10

Other cards in this set

Card 2

Front

Research or data that has already been found by someone else

Back

Secondary Research

Card 3

Front

Gathering of information about audience needs and preferences conducted by a media institution

Back

Preview of the back of card 3

Card 4

Front

Ways in which institutions believe their brand can expand into another media sector

Back

Preview of the back of card 4

Card 5

Front

The number of people who read a print that is second hand

Back

Preview of the back of card 5
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