Demographic data is information about a person that includes their; age, race, gender, job, education and income.
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Readership
Readership is the amount of people that are reading the paper.
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Circulation
Circulation is the amount of papers that are out in public whether that be in sale or already purchased.
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Virtual integration
Virtual integration is when a company buys or acquires a company that is in a different field to them.
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Synergy
Synergy is when two or more companies combine their efforts to produce a product superior to what they could have done on their own.
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Below the line advertising
Below the line advertising is when a product or event isn’t explicitly advertised but still promoted whether that be through actors talking about the film on social media or direct mail campaigns.
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Two advantages to Vertical Integration
Vertical integration can lead to lowers costs and economies of scale.
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An example of an independent company
Sixteen Films
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Two advantages of synergy
Companies combine resources and data which leads to more effective operations and marketing efforts.
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Two media research organisations
BARB and PAMCO
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What does Pamco do?
Pamco collects audience data from newspapers.
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Other cards in this set
Card 2
Front
Readership
Back
Readership is the amount of people that are reading the paper.
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