MEDIA REPS: GENDER 0.0 / 5 ? SociologyMass MediaASOCR Created by: Ciara_TCreated on: 02-03-17 09:27 GAUNTLETT Content analysis: TV more diverse however men still outnumbered in main roles 1 of 10 RUTHERFORD More of the 'New Man' in the cinema BUT also rise of the 'Retributive Man' 2 of 10 EASTOPE Argued that Hollywood films reinforced that being competitive and violent was a biological nature of men 3 of 10 MALE GAZE Mulvey: Camera 'eyes up' the female to provide ****** pleasure for men 4 of 10 NORMATIVE DISCONTENT Desire to conform to the majority 5 of 10 RETRIBUTIVE MALE Tough men seeking violent revenge and asserting their authority 6 of 10 SEMIOLOGY Signs and symbols and how we take meaning from them 7 of 10 LIBERAL FEMINISM Optimistic about the possibility of change; diverse 8 of 10 RADICAL FEMINISM See little change in the media; Tuchman: 'symbolic annihilation' 9 of 10 MARXIST FEMINISM Link media reps of gender with capitalism and patriarchy 10 of 10
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