- New Media
- Convergence (Boyle) lots of features in one single device e.g smart phones.
- Interactivity (Jenkins) We don't passively receive media messages- red button/twitter/voting
- Demand - Customers are no longer restrained by television schedules as they create their own - pause/ record
- Collective intelligence- media allows us to have a greater say - Egypt uprisings criticism on twitter
- Digital divide: Age, poverty and gender