New Media

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  • New Media
    • Convergence (Boyle) lots of features in one single device e.g smart phones.
    • Interactivity (Jenkins) We don't passively receive media messages- red button/twitter/voting
    • Demand - Customers are no longer restrained by television schedules as they create their own - pause/ record
    • Collective intelligence- media allows us to have a greater say - Egypt uprisings criticism on twitter
    • Digital divide: Age, poverty and gender


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