Unexpected, rare, unpredictable and surprising events have more newsworthiness than routine events because they are out of the ordinary
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THRESHOLD
The bigger the size of the event the more likely it is to be reported nationally
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UNAMBIGUITY
Events that are easy to grasp are more likely to be reported than those which are complex
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REFERENCE TO ELITE PERSONS
The activities of the powerful are perceived as more newsworthy than the exploits of ordinary people
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REFERENCE TO ELITE NATIONS
Stories about people who speak English as their first language, look the same and have similar cultures as the audience receive more coverage
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PERSONALISATION
Complex events and policies are often reduced to conflict between personalities
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FREQUENCY
News events that occur over a short period of time fit in with news schedules better than long-term structural events
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CONTINUITY
Once a story has grabbed the attention of the public it will continue to be covered for some time
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NARRATIVE
Journalists prefer to present news in the form of a story with heroes and villains and a beginning, middle and end
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NEGATIVITY
Bad news is regarded by journalists as more exciting and dramatic than good news and is seen as attracting a bigger audience
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COMPOSITION
Most news outlets will attempt to balance stories
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DIVERSITY
The amount of media outlets had significantly increased
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INTERACTIVITY
Individuals now have the opportunity to voice their opinions, connect with celebrities; the individual can now engage with various services provided by the media
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DEMAND LED
Previously media was controlled by producers/managers - they decided what times programmes were scheduled. Now media is demand led - tv programmes that are most popular are scheduled for times which are most accessible
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CONVERGENCE
Curran and Seaton (2008) argue that previously isolated forms of media are no more - you can now email from your smartphone, watch tv on your tablet etc.
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DIGITAL ENVIRONMENT
The emergence of the digital environment has allowed it to be more accessible to more individuals - social media, blogs and websites allow companies to engage with more individuals
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Other cards in this set
Card 2
Front
The bigger the size of the event the more likely it is to be reported nationally
Back
THRESHOLD
Card 3
Front
Events that are easy to grasp are more likely to be reported than those which are complex
Back
Card 4
Front
The activities of the powerful are perceived as more newsworthy than the exploits of ordinary people
Back
Card 5
Front
Stories about people who speak English as their first language, look the same and have similar cultures as the audience receive more coverage
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