A2 Sociology Mass Media

All key words in the topics that are covered in AQA sociology Mass Media, I'm making these to help me revise, if it helps you too great!!

HideShow resource information
  • Created by: Sam
  • Created on: 05-01-12 13:28

Ownership and control

Transnational corporations (TNC): a large bussiness with operations and outlets in a range of countries.

Cross-media ownership: when a company owns a range of media forms, such as TV and newspapers. 

Media conglomerate: an organisation that owns large numbers of companies in various mass media, such as television, rasio, publishing and film.

Vertical integration: when a media company controls every stage of media production, e.g. it makes and broadcasts TV programmes.                                                     

Synergy: integration of different media forms.

Market mechanism: of the media, a Pluralist argument that the media sontent is deterined by audiences through supply and demand.

1 of 8

Ownership and control (continued)

Old media: analogue media such as cinema, 1-5 television channels, and print media e.g. newspapers.

New media: digital media such as internet, PCs and digital TV.

Ideological state apparatus (ISA): a collection of institutions that transmit ideology that supports the existing social arrangements.

Legitimiation: (Neo-marxist) term to describe how the ideology of the ruling class is made to seem fair, just and legitimate.

Hegemony: the ideological control that the ruling-class elite have over the masses. (Neo-marxist term)

False consciousness: the illusion instilled into the working class that the capitalist system is fair for everyone in society.

2 of 8

Globalisation, culture and the mass media

Globalisation: increased world interconnectedness throuhgh the flow of nations, people, ideas, technology and culture in general.

Cultural imperialism: when the cultural output of one religion dominates the cultural ouput of other regions, especially the aggressive promotion of Western culture, specifically American culture, as superior to non-Western cultures. "Coca-cola-isation" or "McDonalisation" are sometimes used to describe this process.

Public sphere: a real or virtual place where people come together as equal participants in democratic discussions.

Public sphere is a concept made by Habbermas, which he defines as the area of social life that is not controlled by governemnts or the market

3 of 8

News and current affairs

News values: the criteria used by journalists and editors to decide if a story is newsworthy.

Dumbing down: the idea that news has become more populist and more sensational, less intelligent and less informative.

Narrative: the idea that stories should have a beginning, middle and end. Journalists and editors try to fit stories into this structure.

News management: spin; the way that governments and others try to manipulate the presentation of news to show themselves in a favourable light.

News diary: a journalist's planner of future newsworthy events.

Social construct: something that is defined by society and that changes according to time and place.

4 of 8

Audiences/crime and violence

Homogeneous audiences: an assumption that audiences have common social characteristics and react in similar ways to media texts.

Opinion leaders: influential individual in socal networks.

Heterogeneous audiences: a view that audiences have very different social characteristics and react differently to media texts.

Moral panic: when society reacts against perceived deviance, because of media representations.

secondary deviance: when crackdowns pm deviance produce further deviance in response to action by police and others.

Deviancy amplification: when the actions of the media or police cayse more crime to be detected or committed.

5 of 8

Representations & stereotypes

Stereotype: a preconceived, standardised and oversimplified impression of the characteristsics that typify a person, and attutude based on such a preconception.

Patriarchal: male dominace of society, and the means by which this is transmitted from generation to generation, e.g the media.

Recpetion analysis: an analysis of how people interpret and use media texts in different ways.

6 of 8

Ethnicity, racism and stereotypes/ sexuality and d

Tokenism: the inclusion of a figure who may be black, female, gay, and so on into a media ext to show that the text is not racist, sexist, etc.

Camp: depiction of gay people as effeminate, mincing men with high voices.

Heterosexual gaze: the idea that homosexual issues are presented by the media from a heterosexual viewpoint.

(No key words on class and age)

7 of 8

Old and new media

Technological determinism: the concept that a society's technology determines its cultural values, social structure or history.

Interactivity: when audiences and participants play an active role in creating and responding to media content.

Virtual community: a community that is formed through digital interaction and that has no physical existance e.g. world of warcraft.

8 of 8




Awesome, just what i was looking for thanks!!

Similar Sociology resources:

See all Sociology resources »See all Mass Media resources »