The common features that a media product has that identify the product
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Commercial Objectives
The companies intentions in relation to gaining money/profit
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Connotation
Semiotic Language that is used in the textual analysis of a product
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Cross Media Ownership
Production by a conglomerate of more than one type of media.
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Demographic Profiles
Used to categorise people based on ethnicity, social class etc.
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Denotation
This is semiotic language that is used in the textual analysis of media products
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Editing
This means 'taking out' in terms of camera terms and what is needed. It effectivley is used to make things more coherent and brings thing together
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Horizontal Integration
This allows conglomerates to cross promote a product using the subsidiaries that make up the conglomerate
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Independent Companies
Unlike a conglomerate which is made of subsidiaries, and independent company via single entity working for itself
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Legal and Ethical Issues
This refers to the impact of a product on the consumer
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Macro Concepts
Macro concepts include; genre, narrative and representations
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Mainstream Audience
Mass means a wide audience off all ages and genders
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Media Ownership
This looks at what different companies in the media sector individually owned
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Mise-en-scene
This means 'within the frame'
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Mode of address
This looks at how the media producer speaks to the audience
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Niche Audience
This speaks about a small audience
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Operating models
This means how companies achieve their desired outcome
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Primary Research
This is research carries out first hand
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Private Conglomerate Structure
This is a company that's made up of smaller companies
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Production Processes
These are stages in getting a product to an audience
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Psychographics
Looking at the values and traits of individuals
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Public Service Models
This is a conglomerate, but for non-profit, for the public
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Quantitative Research
This is research based on numerical data
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Qualitative Research
This is non-numerical research that often includes open-ended questios
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Secondary Research
This is research based on existing sources
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Socio-economic
This involves the relationship between people and social factors
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Sound
Diegetic: Natural sound in the story world // Non-Diegetic: Sound that is added in post production
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SWOT Analysis
SWOt stands for strengths, weaknesses, opportunities and threats
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Synergy
Synergy means that the result is greater than or different from the sum of the constituent parts
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PEST Analysis
PEST stands for political, economic, social and technological
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Technological Convergence
This is due to the impact of web 2.0 and the interconnectivity of devices which are becoming more multifunctional
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Vertical Intergration
This is the result of a conglomerate having the ability to produce, advertise and distribute its products because these processes can be carried out by its subsidiaries, affiliates or joint ventures.
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Other cards in this set
Card 2
Front
Codes and Conventions
Back
The common features that a media product has that identify the product
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