Something that happens in the narrative which indicates to the audience action will follow ie a couple intimate in the bedroom and camera shows husband's car pulling up in the driveway
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Brand Identity
The association the audience makes with a brand, for example Nike, gradually built up and reinforced by the advertising campaigns and their placement.
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Broadsheet
A larger newspaper that publishes more serious news, for example The Daily Telegraph
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Cover Lines
These suggest the content to the reader and often contain teasers and rhetorical questions. These relate to the genre of the magazine.
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Enigma Code
A narrative device which increases tension and audience interest by only releasing bits of information. Narrative strands that are set up at the beginning of a drama/film that makes the audience ask questions as part of a restricted narrative.
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Ethnocentric
This means that the newspaper will be more concerned to cover stories that are closely related to their reader's interests. Tabloid and local papers tend to cover international news stories only if they can relate them specifically to their readers.
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Ethos
What the channel believes in and what it sees as its role. The ethos is usually set out in the channel's charter.
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Gatekeepers
Those responsible for deciding the most appropriate stories to publish, for example the owner or senior journalists. They will only let the stories more appropriate for the ideology of the paper through.
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House Style
What makes the magazine recognisable to its readers every issue. The house style is established through the choice of colour, the layout and design, the font style, the content and the general 'look' of the publication.
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Hyper Reality
A state where what is real and what is fiction are blended together and become indistinguishable.
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Iconography
The props, costumes, objects and backgrounds associated with a particular genre; for example, in a police series you would expect to see uniforms, blue flashing lights and crime tape
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Mode of Address
The way in which a media text 'speaks to' its target audience. For example, teenage magazines have a chatty informal mode of address.
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Public Service Broadcaster
A radio and television broadcaster that is independent of government, financed by public money and is seen to offer a public service by catering for a range of tastes.
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Synergy
The interaction and co-operation of two or more media organisations in order to produce mutually beneficial outcomes. For example, the combination of the artist and the recording company.
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Vertical Integration
Vertically integrated companies own all or most of the chain of production for the product. For example, a film company which owns a chain of multiplex cinemas to exhibit the film and merchandise outlets
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Horizontal Integration
Where the conglomerate is made up of different companies that produce and sell similar products. For example, a film producer, a TV company, a magazine and a newspaper.
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BBFC
An independent, non-governmental body which age rates film and video releases in the UK. However, local councils have the power to overrule BBFC decisions and rate films differently. SOC
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Other cards in this set
Card 2
Front
The association the audience makes with a brand, for example Nike, gradually built up and reinforced by the advertising campaigns and their placement.
Back
Brand Identity
Card 3
Front
A larger newspaper that publishes more serious news, for example The Daily Telegraph
Back
Card 4
Front
These suggest the content to the reader and often contain teasers and rhetorical questions. These relate to the genre of the magazine.
Back
Card 5
Front
A narrative device which increases tension and audience interest by only releasing bits of information. Narrative strands that are set up at the beginning of a drama/film that makes the audience ask questions as part of a restricted narrative.
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