what lighting did the Dior advert feature and why?
it had high key, low contrat. this wasused as this lighting formistypically used in romantic moviews so this concotes towoemn that if they wear this perfume,they too will recive romananxe.
1 of 6
what camera shot was used in the dior advert and why?
A medium shot to highlight her decollatage that is often seen as desirble by the oppisite sex.women want that.
2 of 6
why does dior only have thier name in thier campon?
becuase thier nameis thier USP so they dont really need to have anything elseas peoplewillbuy the rpoduct forthe brand name
3 of 6
wat is the lynz camplains slogan?
pocket, pulling,power.
4 of 6
what is brand essence?
A way of summing up the brand to consumers.
5 of 6
what is brand personality?
whenmarketeers can decsibe thier brand as though itwere a perosn
6 of 6
Other cards in this set
Card 2
Front
what camera shot was used in the dior advert and why?
Back
A medium shot to highlight her decollatage that is often seen as desirble by the oppisite sex.women want that.
Card 3
Front
why does dior only have thier name in thier campon?
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