MEDIA-AUDIENCES

Demograghics- Measurable characteristics of media consumers such as age, gender, race, education and income level.

phycograghics-the study of personality, values, opinions, attitudes, interests, and lifestyles

ways to remember...

demograhics- demi mesures.

phycogragics- phycos do surveys.

7 kinds of people in this world (phycomentiric profiles)...

the explorer- driven by the…