Media Terminology er 0.0 / 5 ? Media StudiesTerminologyA2/A-levelWJEC Created by: Leah55Created on: 05-06-18 17:27 How a product draws an audience in by using things like stars. Appeal 1 of 26 Where a target audience is divided up due to the diversity and range of programmes and channels. Audience Segmentation 2 of 26 A part of a narrative that includes a characters past experiences and an events circumstances that occurs before the narrative of a media text Back story 3 of 26 The collection of the brand elements that a company creates to give itself the right image for the consumer Brand Identity 4 of 26 When separate media industries/platforms come together. Phones can download and listen to music, view videos, tweet artists etc. Convergence 5 of 26 How media producers group audiences, by age, gender or ethnicity to target products Audience Categorisation 6 of 26 How an audience consumes a media product. For example, watching a TV show or playing a video game Audience Consumption 7 of 26 The way audiences draw meanings from a media text Audience Interpretation 8 of 26 How the camera is angled in terms of the subject Camera Angles 9 of 26 Something that happens in the narrative that tells the audience that some action will follow Action Code 10 of 26 An audience that engage with a media product (interpret meanings) Active Audience 11 of 26 Words next to an image that change the meaning. Anchorage 12 of 26 Emotional changes that a character goes through in a narrative Arc of Transformation 13 of 26 A media text that inspires an audience to want more money or be of higher class Aspirational 14 of 26 How media producers appeal to an audience Attract 15 of 26 How media products position the audience, either literally or metaphorically, in terms of point of view Audience positioning 16 of 26 How sound is used to communicate meaning; voice over, music. Audio 17 of 26 A player's representation of themselves within a game. Avatar 18 of 26 When a media text includes two opposites Binary Oppositions 19 of 26 A type of newspaper that uses more educated language and includes more serious stories Broadsheet 20 of 26 The ways in which the camera frames the subject Camera Shot 21 of 26 Words that explain a photos meaning Caption 22 of 26 How a channel becomes recognisable to an audience by using presenters, stars and genres. Channel identity 23 of 26 The dissemination of media products to audiences. Methods vary depending on media text. Circulation 24 of 26 The different meaning that can be interpreted from a sign Connotation 25 of 26 What the audience expects to see in a particular media text. Conventions 26 of 26
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