theorised that technology influences and dictates the nature of society
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Subversive
an audience that continually seek to oppose the dominant ideology being delivered.
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Mass audience
a large audience
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Demographics
audiences can be classified into groups using quantitive data about age, gender, socio-economic group etc.
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Niche audience
a small, particular audience.
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Psychographics
a system for measuring consumers beliefs, opinions and interests.
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Active Audience
an audience that actively engages with the text
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Passive audience
an audience that doesn't actively engage with the media text.
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Media Convergence
the interlinking of computing and other information technologies, media content, media companies and communication networks
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Del Sola Poole's theory
new media provides individual citizens with the ability to produce and publicise media texts themselves, which facilitates the growth of different media voices and representations
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Collective intelligence
individuals join forces to let their opinions known on differing types of media ('an alternative source of media power').
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User generated content
any form of media created by users of an online system/service often made available via social media websites
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Marshall McLuhan
argued that developments in technology have shrunk the world into a 'global village
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Types of blogs
Personal - diary/commentary, Corporate - business purposes, Genre - focused on a particular subject
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Other cards in this set
Card 2
Front
an audience that continually seek to oppose the dominant ideology being delivered.
Back
Subversive
Card 3
Front
a large audience
Back
Card 4
Front
audiences can be classified into groups using quantitive data about age, gender, socio-economic group etc.
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