Media AS: Tide Advert and Consumer Culture 0.0 / 5 ? Media Studies1950s Tide AdvertComsumer CultureASWJEC Created by: TB_19KickboxingCreated on: 31-10-18 09:42 A culture where social status, values, and activities are centered on the consumption of goods and services. Consumer culture 1 of 15 When did consumer culture start to develop? 1950s 2 of 15 The ideal by which equality of opportunity is available to any American, allowing the highest aspirations and goals to be achieved. American dream. 3 of 15 What three 'booms' happened in the 1950s? Baby, consumer and technological booms. 4 of 15 What in terms of gender roles was significant in the post war era? Men wanted their old jobs back and forced women back into the home. 5 of 15 Women needed to be ------- back into the home. Enticed. 6 of 15 Typical gender roles were ------------- in the 1950s. Re-established. 7 of 15 Advertisers used f------- to hail women as 'experts' and gave housework a high status. Flattery 8 of 15 Media language in print creates m------ Meaning 9 of 15 What is the person hugging in the advert? Tide 10 of 15 Media language to analyse when concerning print adverts: c...... Colour 11 of 15 Media language to analyse when concerning print adverts: m----e---s---- Mise-en-scene 12 of 15 Media language to analyse when concerning print adverts: F--- Font 13 of 15 Media language to analyse when concerning print adverts: The use of l------ Language. 14 of 15 List the 4 written codes to analyse in print products. Headlines, captions, speech bubbles and lexis. 15 of 15
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