MS1 Advertising
- Created by: Penny roper
- Created on: 31-03-14 22:06
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- Advertising
- Burton's devices of persuasion
- Lines of appeal
- Maslow's hierarchy of needs
- Target audience
- Young and Rubicam's 4C's (cross cultural consumer charateristics) Mainstreamers, Aspirers, Succeeders, Reformers
- Other segmentation (ABC1) psychographics
- Advertising Standards Authority (ASA)
- Brand image, brand identity
- The celebrity as the brand e.g David Beckham and a a global brand = co-branding which is promoting more than one brand
- Dyers star as a commodity/ ideology/ construction
- The celebrity as the brand e.g David Beckham and a a global brand = co-branding which is promoting more than one brand
- Marketing strategies - techniques, competitors, budget, high production values
- Celebrity endorsement
- Unique selling point (USP)
- Anchorage
- Soft sell
- hard sell
- copy text
- hard sell
- Soft sell
- Slogan
- Use of language eg. Metaphor, simile, assonance, alliteration, sibilance, imperatives, superlative, emotive
- Advertising is all about turning a desire into a need
- Representation in the adverts
- Any stereotypes? Gender roles? Cultivated views? ect
- Any evidence of the narrative
- Binary oppositions
- Hot spots. Any where your eye is drawn to specifically?
- Placement of advert i.e magazine or billboard ect
- Intertextuality (any links to other media texts)
- Anchorage via the slogan
- Burton's devices of persuasion
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