MAY 2015 Marketing Third

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  • Created by: Mulenga
  • Created on: 07-05-18 19:06
B T S X C A E O G V A O I F J F J I H H O
S Q O I O Q N E O A G O M L L V P H J Y Q
E W Y A N V T P A N M D D G Y B P M D C F
L H R A P Q X M H A O R R Q C L I K C T T
E B L B G X W N Y S L E P F N W D A N O U
C D U R M H N F L M Q S L U E D G B I Y L
T Y K A Y D D B A U C E X V T P K Y C I N
I T N N H S M I C P J L Q H S W I R H E C
V O L D M Q Q R I L D L U B I H D U E S J
E U T E J P U G G A W E T N S H K R M R N
D U Y Q I U T J O N X R V I N I R G A W M
I G B U V Y U S L O M R V U O A H J R N F
S N N I T X T R O I V E J Q C T M L K F C
T Y R T W U Y P N T J Q O E D E O Q E N Q
O F Y Y T U R R H A L Q K E O A M V T D M
R V P Y H L T E C R B P S I N D G U I B D
T Y Y P U L T L E A S W V K T P Q E N S M
I O U M E Y N Q T K P M I U G T T H G M N
O B F X L G F W C N V O H U Q T O M X G B
N F U G D Q T N J K M K D B H N W D P Q G
V P R J E L R B C G U A G D E S X I O Q F

Clues

  • ________ is the differential effect that knowing the brand name has on customer response to the product and its marketing. (1, 5, 6)
  • A consumer changing or twisting information when it is inconsistent with personal feelings or beliefs is known as _____________. (1, 9, 10)
  • A message showing a product’s quality, economy, value, or performance is an example of a(n) ___________ appeal. (1, 8)
  • Individuals and business organisations that buy finished goods and resell them to make a profit without changing the physical characteristics of the product are classified as _________ markets (1, 8)
  • Many companies use RFID product labels on their goods, which exemplifies the ________ environment in business. (1, 13)
  • There are various levels of market segmentation based upon the unique needs and wants of consumers. Adapting a company's offerings to more closely match the needs of one sub-segment - in which there is little competition - is referred to as what type (1, 5, 9)
  • ‘Integrated marketing communications’ is all about: (1, 11)

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