Papillon, a popular retailer of chic women's clothing, segments its market according to consumer lifestyles. Papillon most likely uses ________ for segmenting its market.
d) Psychographic segmentation
1 of 14
Some intermediaries have the choice of whether or not they will sell the products they are offered. Not all manufacturers have the power or ability to design their channel strategy and to select their ideal members. This is known as?
a) Reverse selection
2 of 14
Once the prototype of Wainwright Industries' new riding lawnmower, made especially for women, passes product tests, the next step is ________.
b) Test marketing
3 of 14
Which growth strategy focuses on developing new products for a company's existing markets?
c) Product development
4 of 14
Maybelline used Sarah Michelle Gellar, an actress, to endorse a new range of cosmetics. This message execution style is referred to as ________.
c) Testimonial evidence
5 of 14
A disadvantage of the concentrated targeting strategy is that
a) The firm's financial condition is tied to a single and specialised marketing mix.
6 of 14
A competitive advantage that cannot be readily copied by the competition is referred to as a(n) ____ advantage.
b) Sustainable
7 of 14
Delia's works to make sure its public relations activities as well as its sales promotions harmonise with its advertising in all aspects. From this information, we can infer that Delia's is using ________.
b) Integrated marketing communication
8 of 14
In services marketing, the term ‘intangible’ means?
d) No physical product or goods change hands
9 of 14
When consumers are making do with less expensive products and shopping more selectively, manufacturers and retailers must focus on the ____ of their products.
c) Value
10 of 14
In the communication process, an actual Sony smartphone advertisement would be considered ________.
c) The message
11 of 14
Successful business organisations should take actions to convert internal weaknesses into ____ and external threats into ____.
d) Strengths; opportunities
12 of 14
Faced with unknown levels of perceived risk when buying an expensive item, consumers are likely to?a) Seek additional information b) Rely on word of mouth c) Look at alternatives / substitutes d) Take more time before making a purchasing decision
d) all of them
13 of 14
Stores such as ALDI, LIDL, and Primark use ________ positioning.
c) Same for less
14 of 14
Other cards in this set
Card 2
Front
Some intermediaries have the choice of whether or not they will sell the products they are offered. Not all manufacturers have the power or ability to design their channel strategy and to select their ideal members. This is known as?
Back
a) Reverse selection
Card 3
Front
Once the prototype of Wainwright Industries' new riding lawnmower, made especially for women, passes product tests, the next step is ________.
Back
Card 4
Front
Which growth strategy focuses on developing new products for a company's existing markets?
Back
Card 5
Front
Maybelline used Sarah Michelle Gellar, an actress, to endorse a new range of cosmetics. This message execution style is referred to as ________.
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