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- Created by: Mulenga
- Created on: 07-05-18 19:06
1. Laws are passed to define and prevent unfair competition primarily because ________.
- b) Private lobbying hurts the interests of national and state governments
- Businesses sometimes try to neutralise threatening firms
- a) Governments in free market economies tend to nationalise ailing firms
- c) Business executives tend to favour pure monopolies
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Other questions in this quiz
2. ________ is the differential effect that knowing the brand name has on customer response to the product and its marketing.
- c) Brand knowledge
- b) Brand relevance
- a) Brand equity
- d) Brand personality
3. In relation to consumer behaviour, which of the following is NOT a recognised role within the ‘Decision Making Unit’?
- c) Initiator
- a) Influencer
- b) Seller
- d) Buyer
4. A consumer changing or twisting information when it is inconsistent with personal feelings or beliefs is known as _____________.
- b) Selective distortion
- d) Selective attention
- c) Selective retention
- a) Selective exposure
5. There are many areas of external influences that affect pricing decisions. Which of the following is NOT one of these areas of external influences?
- b) Competitors
- c) Demand and price elasticity
- d) Organisational objectives
- a) Legal and regulatory factors
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