MAY 2015 Marketing Third 0.0 / 5 ? MarketingExamUniversityAll boards Created by: MulengaCreated on: 07-05-18 19:06 3264751 Across 1. A consumer changing or twisting information when it is inconsistent with personal feelings or beliefs is known as _____________. (1, 9, 10) 4. ________ is the differential effect that knowing the brand name has on customer response to the product and its marketing. (1, 5, 6) 6. Individuals and business organisations that buy finished goods and resell them to make a profit without changing the physical characteristics of the product are classified as _________ markets (1, 8) 7. There are various levels of market segmentation based upon the unique needs and wants of consumers. Adapting a company's offerings to more closely match the needs of one sub-segment - in which there is little competition - is referred to as what type (1, 5, 9) Down 2. A message showing a product’s quality, economy, value, or performance is an example of a(n) ___________ appeal. (1, 8) 3. Many companies use RFID product labels on their goods, which exemplifies the ________ environment in business. (1, 13) 5. ‘Integrated marketing communications’ is all about: (1, 11)
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