1. Asda wishes to determine how many people buy its new range of cosmetics. What type(s) of research would be most appropriate in this situation? a) Qualitative research b) Quantitative research c) Focus groups d) Observation
a) a
d) a, c & d
b) b & d
c) c & d
1 of 11
Other questions in this quiz
2. Which stage of the Product Life Cycle is characterised by a rapid increase in product sales?
c) Maturity phase
a) Growth phase
d) Introductory phase
b) Decline phase
3. Most business purchases can be classified as belonging to one of three types:
b) Modified rebuy, new-task, or straight rebuy
c) Delinquent, new-task, or reciprocal
d) Rebuy, reciprocal, or delayed
a) Repetitive, new-task, or modified rebuy
4. In market research, a dichotomous question is?
d) One which asks two questions in one – e.g. “Do you buy this brand consistently? Please explain
b) One which allows only two choices
c) One which is geared towards obtaining as much information as possible
a) One for which the answers are opposite
5. When Garden Hotel wants to have at least 90% of its customers indicating they had a memorable and satisfying experience at the hotel, this is an example of:
Comments
No comments have yet been made