MAY 2015 Marketing Fourth

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  • Created by: Mulenga
  • Created on: 07-05-18 19:26

1. Asda wishes to determine how many people buy its new range of cosmetics. What type(s) of research would be most appropriate in this situation? a) Qualitative research b) Quantitative research c) Focus groups d) Observation

  • c) c & d
  • b) b & d
  • d) a, c & d
  • a) a
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Other questions in this quiz

2. Which stage of the Product Life Cycle is characterised by a rapid increase in product sales?

  • c) Maturity phase
  • b) Decline phase
  • a) Growth phase
  • d) Introductory phase

3. What is the term given to illustrate when demand DOES NOT change in response to a change in price?

  • c) Price inelasticity
  • d) Price mobility
  • b) Price changeability
  • a) Price flexibility

4. Which of the following lists of elements form the promotional mix?

  • d) Advertising, branding, direct marketing, pricing, PR
  • b) Advertising, sales management, direct marketing, pricing, PR
  • c) Advertising, sales promotion, direct marketing, personal selling, PR
  • a) Advertising, sales management, direct marketing, customer relationship management, PR

5. In terms of external search for information in a purchase decision, need for cognition is:

  • d) A personality characteristic an individual displays when he or she engages in and enjoys mental activities
  • a) The mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviours
  • c) Simulations of the knowledge structure embedded in an individual's brain
  • b) The extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values


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