1. In terms of external search for information in a purchase decision, need for cognition is:
d) A personality characteristic an individual displays when he or she engages in and enjoys mental activities
b) The extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values
a) The mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviours
c) Simulations of the knowledge structure embedded in an individual's brain
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2. What is the term given to illustrate when demand DOES NOT change in response to a change in price?
b) Price changeability
a) Price flexibility
c) Price inelasticity
d) Price mobility
3. Consumers learn about new products for the first time and make the decision to buy them during the ________.
c) Trial process
a) Quality assessment stage
b) Adoption process
d) Evaluation process
4. Which of the following lists of elements form the promotional mix?
d) Advertising, branding, direct marketing, pricing, PR
b) Advertising, sales management, direct marketing, pricing, PR
c) Advertising, sales promotion, direct marketing, personal selling, PR
a) Advertising, sales management, direct marketing, customer relationship management, PR
5. Most business purchases can be classified as belonging to one of three types:
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