Obtaining a client’s consent to use a specific advert
d) Promoting through intermediaries
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Other questions in this quiz
2. As they have never seen Europe or used the services of Jizo before, they were largely dependent on other customers' feedback and signals for service quality. Which of the following characteristics of service is highlighted in this instance?
b) Service intangibility
a) Service variability
d) Service perishability
c) Service inseparability
3. Consumers today receive commercial messages from a broad range of sources. However, consumers ________ the way marketers do.
c) Block out all media messages
d) Never pay attention to sales promotions
b) Don't distinguish between message sources
a) Don't care about buzz marketing
4. ‘Target Marketing’ can be defined as:
A means of identifying the distinct profile of a portion of the population based upon a single characteristic
A means of selecting a sub-group from the larger population and directing all marketing efforts towards satisfying the needs of these people
b) A means of identifying sub-groups from the larger population based upon clearly identified common traits and characteristics
a) A means of identifying the distinct profile of a portion of the population based upon a number of characteristics
5. Which of the following statements about break-even analysis is true?
It is calculated by using variable costs, the unit price, and fixed costs
It is a technique used to calculate fixed costs.
It determines the amount of retained earnings a company will have during a given accounting period
b) It is used to determine how much production experience a company must have in order to achieve desired efficiencies.
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