Markets and Theories

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1. Which one of the following will a business not use branding for?

  • Charge a premium price for their product
  • Create consumer loyalty
  • To target consumers
  • Differentiate their product from other brands
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2. Which theory involves the Two Factor Theory?

  • Herzberg
  • Mayo
  • Maslow
  • Taylor

3. Ban for advertising tobacco may reduce market size for cigarettes. Which type of Market Growth is this?

  • Innovation
  • Social
  • Legislation
  • Economic

4. What is an advantage of a Mass Market?

  • Produce large quantities at a lower cost p/unit so higher sales and profit
  • Heavy advertising costs
  • There is lots of competition to participate in

5. What is a Niche Market?

  • A small market segment
  • A popular branch of ecommerce
  • A large sector of the market
  • A type of mass market


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