1. Which one of the following will a business not use branding for?
- Charge a premium price for their product
- Create consumer loyalty
- To target consumers
- Differentiate their product from other brands
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Other questions in this quiz
2. Which theory involves the Two Factor Theory?
3. Ban for advertising tobacco may reduce market size for cigarettes. Which type of Market Growth is this?
4. What is an advantage of a Mass Market?
- Produce large quantities at a lower cost p/unit so higher sales and profit
- Heavy advertising costs
- There is lots of competition to participate in
5. What is a Niche Market?
- A small market segment
- A popular branch of ecommerce
- A large sector of the market
- A type of mass market
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