Key Term 0.0 / 5 ? Business StudiesASAQA Created by: YoCreated on: 31-05-13 22:24 Competitiveness Characteristics allowing a firm to compete effectively with other business 1 of 8 Price elasticity A theory that predicts the impact a change in price will have on demand 2 of 8 Boston Matrix Analysing existing products to see how successful they are, through measuring market share and growth 3 of 8 Marketing mix The combination of elements that influence a customers decision on whether or not to buy a product 4 of 8 Quality control Inspection of the products/sample of products 5 of 8 Quality assurance A system of meeting standards at each stage of production 6 of 8 Promotion The process of communicating with customers 7 of 8 Promotional Mix Coordination of different methods of promotion to achieve marketing targets 8 of 8
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