marketing strategy

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  • Created by: o_cook
  • Created on: 20-10-19 17:13
boston matrix
2x2 model that analyses a product portfolio according to growth rate of market and market share of products
1 of 5
extension strategies
methods used to prolong the life of a product
2 of 5
marketing strategy
set of plans that aim to achieve a specific objective
3 of 5
product lines
a group of products that are very similar
4 of 5
product portfolio
the collection of products a business is currently making
5 of 5

Other cards in this set

Card 2

Front

extension strategies

Back

methods used to prolong the life of a product

Card 3

Front

marketing strategy

Back

Preview of the front of card 3

Card 4

Front

product lines

Back

Preview of the front of card 4

Card 5

Front

product portfolio

Back

Preview of the front of card 5

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