What is marketing?

?
  • Created by: Jeon32666
  • Created on: 02-02-19 19:20
Marketing
Marketing is the management process responsible for identifying,anticipating and satisfying customer's requirements profitably
1 of 9
Marketing objectives
the goals set for the marketing department to help the business achieve its overall objectives
2 of 9
Marketing strategy
long term plan established for achieving marketing objectives
3 of 9
Asset led marketing
an approach to marketing that bases strategy on the firms existing strengths and assets instead purely on what the customer wants
4 of 9
Societal Marketing
considers not only the demands of consumers but also the effects on society
5 of 9
USP
the special feature of a product that differentiates it from competitors' products
6 of 9
Market segment
a sub-group of a whole market in which consumers have similar characteristics
7 of 9
Market segmentation
identifying different segments within a market and targeting different products or services to them
8 of 9
Consumer profile
a quantified picture of consumers of a firm's products, showing proportions of age groups, income levels,location,gender and social class
9 of 9

Other cards in this set

Card 2

Front

the goals set for the marketing department to help the business achieve its overall objectives

Back

Marketing objectives

Card 3

Front

long term plan established for achieving marketing objectives

Back

Preview of the back of card 3

Card 4

Front

an approach to marketing that bases strategy on the firms existing strengths and assets instead purely on what the customer wants

Back

Preview of the back of card 4

Card 5

Front

considers not only the demands of consumers but also the effects on society

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing mix resources »