Business Studies – Marketing Objectives, Strategy And Tactic

Angela Emma Rudd BMA
15th October



Business Studies ­ Marketing Objectives, Strategy and
Tactics Notes

SMART Marketing Objectives
A marketing objective is a target set by the marketing function. It sets goals for
the firm to achieve in terms of marketing activities.







Marketing Strategy and Tactics
A strategy is the…

Angela Emma Rudd BMA
15th October



Types of Marketing Strategy
There are many types of marketing strategies. Including niche marketing and
mass marketing.


Niche Marketing
This occurs when a firm focuses on a specific segment of the market with which
the major competitors are not concerned.
There are a number…

Angela Emma Rudd BMA
15th October




What Determines a Marketing Strategy?
As we have seen a firms marketing strategy must be derived from its
marketing objectives.
The strategy must be linked to opportunities within the market.
A firm's plan must also be related to its own strengths and resources.
A…