Marketing

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  • Created by: zaraja123
  • Created on: 03-02-23 09:24
Aim of a business in the private sector
breakeven
1 of 15
a from of primary market research
interview
2 of 15
a form of secondary market research
reviews
3 of 15
one of the 7 P's
price
4 of 15
a form of promotion
celebrity
5 of 15
pricing strategy where you set the price low to gain market share
penetration
6 of 15
pricing strategy where you set the price high before competition enters the market
skimming
7 of 15
a well recognised product or service with unique character or image
brand
8 of 15
The Uk's independent advertising regulator
ASA
9 of 15
Segmenting the market by age
demographics
10 of 15
A profession in the upper middle class
doctor
11 of 15
A profession in the skilled working class
plumber
12 of 15
What type of research gathers peoples thoughts and opinions
Qualitative
13 of 15
A person who buys goods and services
customer
14 of 15
A situational analysis that looks at external factors affecting a business
PESTLE
15 of 15

Other cards in this set

Card 2

Front

a from of primary market research

Back

interview

Card 3

Front

a form of secondary market research

Back

Preview of the front of card 3

Card 4

Front

one of the 7 P's

Back

Preview of the front of card 4

Card 5

Front

a form of promotion

Back

Preview of the front of card 5
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