Principles of Marketing

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what is marketing ?
management process of identifying, anticipating, satisfying customer reuirmments profitability
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what is a niche market?
a small gap in the market aiming at specific customers e.g. clothes for tall people
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what is a mass market?
large market with high sales volume aimed at everyone e.g. coca cola
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what is smart ?
Specific Measurbale Realistic Time
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give some importance of marketing
gains market share ,increases brand awareness, giver revenue and profit, boosts sales
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what is a consumer ?
individual who uses the product
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what is a customer?
individual who buys it.
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name some components of a brand ?
logo , symbols, images, colours
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Other cards in this set

Card 2

Front

what is a niche market?

Back

a small gap in the market aiming at specific customers e.g. clothes for tall people

Card 3

Front

what is a mass market?

Back

Preview of the front of card 3

Card 4

Front

what is smart ?

Back

Preview of the front of card 4

Card 5

Front

give some importance of marketing

Back

Preview of the front of card 5
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