Principles of Marketing 0.0 / 5 ? Businessprinciples of marketing BTEC NationalAQA Created by: KevinghasemiCreated on: 27-12-16 13:03 what is marketing ? management process of identifying, anticipating, satisfying customer reuirmments profitability 1 of 8 what is a niche market? a small gap in the market aiming at specific customers e.g. clothes for tall people 2 of 8 what is a mass market? large market with high sales volume aimed at everyone e.g. coca cola 3 of 8 what is smart ? Specific Measurbale Realistic Time 4 of 8 give some importance of marketing gains market share ,increases brand awareness, giver revenue and profit, boosts sales 5 of 8 what is a consumer ? individual who uses the product 6 of 8 what is a customer? individual who buys it. 7 of 8 name some components of a brand ? logo , symbols, images, colours 8 of 8
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