Unit 2 - Developing a marketing campaign

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What is the role of marketing?
The process of identifying anticipating (predicting) and satisfying customer needs profitably
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What is a mission?
The overall purpose of the business
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What is a vision?
The overall aspiration of the business
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What are aim or goals?
General statements of what business intends to achieve
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What are objectives?
More precise and detailed statement of the aims/goals
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What is a corporate objective?
Are those that relate to the business as a whole
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What does S.W.O.T stand for?
Strengths, Weaknesses, Opportunities and Threats
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What is market share?
Market share is a market (such as phones) which certain companies who sell them products will be a part of. Its made up of all the companies that sell them products.
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Other cards in this set

Card 2

Front

What is a mission?

Back

The overall purpose of the business

Card 3

Front

What is a vision?

Back

Preview of the front of card 3

Card 4

Front

What are aim or goals?

Back

Preview of the front of card 4

Card 5

Front

What are objectives?

Back

Preview of the front of card 5
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