Segmentation - Braking a whole market into segments.
Demographic/socioeconomic - Segmenting a market based on traits, values, attitudes and interests. It looks at the customer's lifestyle.
Behavioral Segmentation - Dividing whole market into groups on knowledge, attidudes and reactions to a product.
Product - related segmentation - Dividing the market base on the relationships of the product.
Quantitve data - Certain amount or range of data.
Qualitive data - Information that can't actually be measured.
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