Marketing 0.0 / 5 ? BusinessMarketingBTEC NationalOther Created by: bethdoyle352Created on: 14-12-17 10:04 SMART objectives Specific, Measurable, Achievable, Realistic, Time bound 1 of 13 market share A portion of a market controlled by a particular company or product. 2 of 13 B2B when a manufacturer sells to a whole saler 3 of 13 B2C Where a wholesaler sells to a customer 4 of 13 Consumer a person who purchases goods and services for personal use. 5 of 13 Customers A person who buys goods or services from a shop or business. 6 of 13 Mass Market the market for goods that are produced in large quantities. 7 of 13 Niche market A specific product aimed a certain group 8 of 13 Product life cycle It describes the stages a product goes through from when it was first thought of until it finally is removed from the market 9 of 13 USP Unique selling point 10 of 13 Cost plus pricing for setting the prices of goods and services 11 of 13 Price Skimming in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time 12 of 13 Elasticity of Demand a measure used in economics to show the responsiveness, or elasticity, of the quantity demanded of a good or service 13 of 13
Comments
No comments have yet been made