Market Research 0.0 / 5 ? Business StudiesMarketingGCSECCEA Created by: B DeeryCreated on: 29-04-16 09:49 List two methods of market research Primary research and secondary research 1 of 10 Which type of market research would a business start with? Secondary 2 of 10 List four sources of secondary research. Government publications, newspapers/journals, firm's internal records and internet 3 of 10 List four methods of carrying out primary research Consumer panels, testing, observations and questionnaires/interviews 4 of 10 List three methods of sampling Random, quota and target 5 of 10 Interviews are held with a set number of people who fall into pre-determined categories.....what type of sampling is this? Quota 6 of 10 Only people from a particular market segment are questioned....what type of sampling is this? Target 7 of 10 People are randomly selected and asked their opinions..what type of sampling is this? Random 8 of 10 Market segment is.....? Selection of the groups of people with similar tastes who would be most interested in a particular product. 9 of 10 List the five groups markets are segmented into. Age, gender, ethnic/cultural background, geography and socio-economic class 10 of 10
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