Module 2

  • Created by: SivaPriya
  • Created on: 22-12-16 14:07
What is Market Research?
The systematic gathering of information required for a business to understand want.
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What is Primary Research?
Market Research done by the Business itself, first hand. AKA field reasearch
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What is Secondary Research?
2nd Hand Market Research from sources of already published data. AKA desk research
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Give 2 examples of Primary Research
Surveys, Focus groups, observations of how people react.
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Give 2 examples of secondary research
Magazines, Internet, Published Market Research Data, Company reports
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Give 2 advantages of secondary research
Cheap because you don
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Other cards in this set

Card 2

Front

What is Primary Research?

Back

Market Research done by the Business itself, first hand. AKA field reasearch

Card 3

Front

What is Secondary Research?

Back

Preview of the front of card 3

Card 4

Front

Give 2 examples of Primary Research

Back

Preview of the front of card 4

Card 5

Front

Give 2 examples of secondary research

Back

Preview of the front of card 5
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